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11 ways small businesses can compete with big retailers for holiday sales


Cyber ​​Monday and Black Friday are great ways to attract customers to your small business, but there is often a lot of competition from big retailers during the holiday season. While your small business may not be able to compete on the same level as a large retailer, there are many strategies you can use to sell more products or services by the end of the year.

To help you plan for the big holidays and beyond, Young Entrepreneur Council (YEC) members have answered the following question:

“What tip do you have for small businesses to compete with big retailers in times like Cyber ​​Monday and Black Friday? How can they get customers?”

Here’s what they recommend you do to stand out from the competition.



1. Offer unique products for your business

“Big retailers can’t compete with items they don’t have. Offer products unique to your company’s brand and industry with better customer service to build brand loyalty. On Black Friday, customers respond to discounts on products you offer because they trust you. It doesn’t hurt that they can’t find it anywhere else either!” ~ Robert De Los Santos, Rental of Sky High parties

2. Partnership with shopping apps and plugins

“Work with cash back and rebate apps and plugins that help shoppers find deals all year round. These solutions are used more frequently during the holiday shopping season and many shoppers rely on their recommendations when making purchasing decisions. Don’t bother building your own shopping app if you’re a small independent retailer; it gets lost in the clutter of the app store.” ~ Andrew Schrag, Money Crashers Personal Finance

3. Find new customers through old customers

“Use your current customer base to acquire new customers. Give them an incentive to talk about your brand with their friends and colleagues. You can often see this on social media through competitions and it’s very effective. Small companies will never match the numbers of corporate giants, but you can still grow your base significantly by leveraging what you already have.” ~ Nick Venditti, StitchGolf

4. Host previous sales

“As a small business, I compete with larger retailers by running an early Black Friday sale for my customer list to stay ahead of the madness. This has pulled us out of the noise every year and made a big difference in our Q4 sales.” ~ Rachel Both, PRESS Modern massage

5. Encourage email subscriptions

“People will be thinking about the deals months before they close. Start your campaign early to compete with big retailers. By enticing customers to subscribe to your newsletter, you can give them exclusive offers before the big retailers.” ~ Jared Weitz, United Capital Source Inc.

6. Use your strengths

“Don’t compete with the big department stores. They can take the financial hit on their margins; you can not. Instead, use your strengths and competitive advantage. Do you have good relationships with your customers? Use them to host a special event. Are some products more in demand than others? Bundle them into deals instead of selling all items at a discount. Revel in your unique qualities.” ~ Duran Inc, Optimal7

7. Increase your social proof

“If you want to compete with larger companies, consider the benefits of social proof. above 90 percent of online shoppers look for reviews before placing an order. You can expect a significant increase in seasonal sales if you have reviews, trustmarks, and live sale notifications (all excellent forms of social proof) on your site.” ~ John Brackett, Smash Balloon LLC

8. Take advantage of the fear of missing out

“Small businesses will not be able to compete with large retailers on price cuts. So you have to resort to other marketing strategies. Using the “fear of missing out” can work like a charm. Offering limited-time offers, setting a limit on your deals, bundling products, getting celebrity endorsements, and more can get you some much-needed attention from your audience.” ~ Jared Atchison, WPForms

9. Stay true to your company values

“There’s a reason customers prefer you to a large retailer, so you need to be careful to maintain that lead – especially during the busier holiday season. Focus on what makes your business, product or service unique and provide thoughtful offers that customers will appreciate. If you have the resources, offers tailored to customers’ unique buying habits can go a long way.” ~ Diana Goodwin, MarketBox

10. Be active on social media

“Small businesses often have a major advantage in their customer relationships. Lean on it this holiday season. Contact us on social media and offer separate Black Friday and Cyber ​​Monday deals. Advertise what is unique about your offering. Be active and reachable on your social media platforms. The more positive the experience, the more likely your customers will share your brand.” ~ Blair Thomas, eMerchantBroker

11. Diversify your services

“The best way to attract customers from big retailers for Cyber ​​Monday and Black Friday is to offer things that the big retailers don’t offer. To do this, you have to compare your offers with theirs. It could be a bundle, gift, better customer service, gift wrap, intermediate storage, or free delivery.” ~ Baruch Labunski, rank safe

Image: Envato Elements



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