Building Blocks Event Announced for Web3 Startups for ETH TLV featuring Collider, Fireblocks and MarketAcross

[PRESS RELEASE – Tel Aviv, Israel, 10th January 2023]

Building Blocks 23, an event focused on Web3 builders, will take place on February 7, 2023 in central Tel Aviv. Hosted by top Israeli companies as part of ETH TLV, the one-day Building Blocks event will bring together Ethereum developers and communities.

A series of workshops, panel discussions and informal events will take place throughout Tel Aviv throughout the ETH TLV. Building Blocks 23 organizers Collider, Fireblocks and MarketAcross, in partnership with StarkWare, will guide attendees through the art of building a successful Web3 business.

“On the global stage, Tel Aviv plays an outsized role in innovative startups with a proven track record,” said Idan Ofrat, co-founder and CTO at Fireblocks. “With the advent of web3, we’re excited to co-host Building Blocks 23 and support the city’s forward-thinking startup culture by bringing together the best collective experiences and insights the country has to offer.”

Building Blocks 23 is a one-day event on the fundamentals of web3 entrepreneurship. Founders and builders will share personal knowledge and experiences about the ups and downs of the industry. The lessons, mistakes and success stories of successful Web3 creators are told for the benefit of those whose Web3 journey is just beginning.

A series of talks will cover lessons and experiences in building in Web3, mastering leading protocols and staying the course in the face of market turmoil. Topics also include fundraising, finding suitable products to market, building a security-centric organization, building a community, and building teams and culture in a distributed environment. In addition, a series of hands-on workshops will cover topics such as treasury management, developing sustainable tokenomic frameworks, and effective marketing and branding.

“Israel has always been a hub for builders,” said Itai Elizur, COO of MarketAcross. “Innovation is part of our DNA. Of course, the narrative has shifted from Israel being a startup nation to a Web3 nation. Tel Aviv is an ideal host as it continues to be a technology engine for a world-class community of developers.”

Eylon Aviv, Principal at Collider, said: “We are excited to finally host a global web3 conference in Tel Aviv. Our partners from abroad have been asking us for years when we can bring an event to the city, and we are happy to be able to realize this. We can’t wait to bring together experts from around the world to share their knowledge and insights with Tel Aviv’s vibrant and dynamic blockchain community.”

Guest speakers confirmed for Building Blocks 23 include blockchain skeptic and Ethereum expert Udi Wertheimer, SSV Network CEO Alon Muroch, and a variety of representatives from The Graph, Safe, Avalanche, AAVE, and Solidus Labs.

About Collider VC

established in 2018, colliders is a venture capital fund focused on digital assets and early-stage startups to support the next generation of companies, protocols and products that are building the digital native economy.

About MarketAcross

Headquartered in Tel Aviv, Israel, MarketAcross is the world’s leading blockchain PR and marketing company. It offers a complete end-to-end marketing solution for blockchain companies around the world.

MarketAcross has helped many of the industry’s largest exchange and blockchain projects, including Polkadot, Solana, Binance, Polygon,, Huobi, and eToro, build their brands among cryptocurrency and blockchain audiences.

About Fireblocks

fire blocks is an enterprise-class platform that provides a secure infrastructure to move, store and deliver digital assets. Fireblocks enables exchanges, credit desks, custodians, banks, trading desks and hedge funds to securely scale digital asset operations via the Fireblocks network and MPC-based wallet infrastructure. Fireblocks serves over 1,500 financial institutions, has secured the transfer of over $3 trillion in digital assets, and has a unique insurance policy covering assets in storage and transit. Some of the largest trading desks have switched to Fireblocks because it’s the only solution that both CISOs and ops teams love.

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