We recently wrapped up this year’s premiere Great weekend Gatherings of trainers from across North America, UK and France – and of all the exciting new topics discussed, one thing dominated them all: “What is Health Esteem and why are we changing the platform name from Beachbody to BODi?”
I’ve been asked that a lot lately. Here is the answer.
There is a huge untapped market that rejects the imperfection economy’s fitness and nutrition solutions because most adults don’t want to be told what to do. You don’t want to sacrifice your zest for life. And they don’t want to feel unworthy unless they’re pursuing a physical ideal.
That’s why this is important: More than 150 million adults in North America show us that they don’t believe the outcome is worth the sacrifice, and they don’t want to waste time or money on the prospect of failure or even more condemnation of their lives.
But they want to feel good – and they want to be healthy.
This is a huge market that needs a solution — one that doesn’t make them feel like shit in their quest to get and feel healthy. A platform that offers proven, comprehensive solutions with no judgmental subtext will help them thrive and feel welcome.
And the barrier to entry is low: Simply replacing sugar- and high-calorie dessert habits with a tasty superfood swap is a good place to start. “You don’t want to train? I get it. How about dessert?”
This is an opportunity to help millions of people increase their zest for life and achieve healthy/predictable weight loss while boosting their self-esteem.
This is Health Esteem, a new category that helps people feel good and take action to get healthy—on their terms.
With our broad array of programs and approaches, and the integration of new positive mindset masterclasses happening each month, we are transforming into the company that can help these 150 million people seek and achieve high health esteem.
So we’re changing our name from Beachbody to BODi because we reject the premise of the imperfection economy, which prioritizes physical appearance over everything else. Instead, we are moving towards this new, holistic category – Health Esteem – and a name that reflects our evolution.
“Results” and aesthetics still matter – people care about how they look and our tools are powerful. But that’s secondary to how people want to feel, because people are happiest when they’re feeling good. And happy customers are the best customers.
We’re becoming the world’s first Health Esteem platform where it always feels good to be yourself at work on yourself. And we’re celebrating this category throughout January, officially recognized as World Health Esteem Month.
We have a good 24 years as Beachbody behind us. We have helped many people. But we’re taking our foot off the brake and shifting into a new gear as we simplify what it takes to become healthy and happy—and it resonates like nothing we’ve done before.
We are BODI. And that is health appreciation.