in

How Hollywood is embracing the world’s blackest black paint

No color—or, more accurately, lack thereof—has caused more of a media frenzy in recent years than “Vantablack.” The blacker-than-black paint absorbs so much light (99.96%) that when it’s applied to something, that thing appears to not exist, giving off the effect of a black hole. Originally developed for satellites by the U.company Surrey NanoSystems, Vantablack’s cool factor quickly won over artists and marketers alike, who found a use for it in $75,000 Swiss watches, a BMW campaign, and a stage set at Coachella.

C-Suite Leadership Development & Executive Coaching

5 Skin Conditions That Get Worse with Stress