How to sell clothes online

Selling clothes online can be a solid source of income when done right as you can sell everyday clothes at great prices. In addition, there is a growing demand for second-hand designer goods in the areas of children’s, women’s and men’s clothing. With many market platforms emerging, there is definitely an opportunity to sell clothes for a profit. We will show you how to start selling clothes online and make money.

The clothing resale market in 2023

Vintage clothing and designer brands have always been in demand in the clothing resale market. However, many have also started selling everyday clothes as the need for second-hand goods increases.

The clothing resale market is expected to grow in 2023 as the demand for quality second-hand items increases.

Platforms like Poshmark, eBay, Depop, and Mercari are seeing steady customer growth as more and more people choose to shop for second-hand clothing rather than buying new items at a clothing store.

Why should you consider selling clothes online?

Whether you have unwanted clothes or have a keen eye for picking up rare items at a thrift store, selling clothes online can be very lucrative. Here are some of the top reasons why you should consider selling clothes online for extra money:

1. Get rid of unwanted items: If you have clothes that you don’t wear, instead of letting them go to waste, you can sell your clothes and make some money.

2. Sustainability: Many consumers choose second-hand clothing because buying used clothing is a more sustainable option than buying new clothing.

3. Demand: As inflation rises, so does the demand for mass-market brands that sell at competitive prices as people look for ways to save money. You can set your own price for high demand items and earn money when the item sells.

How to sell clothes online

There are many ways to sell old clothes and new designer pieces online. Luckily, selling clothes online is relatively easy and you can get started right away. Here’s how.

Find and photograph the clothes you want to sell

The first step to selling your items is figuring out what you want to sell. The possibilities for selling online are endless and some of the items you could sell include:

  • women’s clothing
  • men’s clothing
  • children’s clothing
  • designer handbags
  • Fine jewelry and fashion jewelry
  • designer clothes
  • art and home decor

Once you have determined what type of item you want to sell, you need to take photos of the items. Try to take at least 3-4 pictures from different angles so buyers can see exactly what they are buying.

List the item on resale platforms

After taking photos, you need to create an account on resale platforms and list the item. Each platform has different seller fees and shipping costs, so you need to take that into account when deciding where to list them.

Set your price

Once you have uploaded your item to the platform, you need to set your price. Again, it’s important to consider what prices other clothing sellers are offering and what you’ll have to pay in fees and shipping when deciding on the price. Once you’ve decided on a number, you can list the item as available for purchase.

Ship the item as soon as it’s sold

Items may sell very quickly in some cases, while in others it may take some time. Once your item has been purchased, you must obtain a prepaid shipping label with the buyer’s address and ship the item to them.

Transfer money to your bank account

Once the buyer confirms they have received the item, you will receive your money (after fees) and transfer it to your account.

The best tips for successfully selling clothes online

You can sell many different types of items online, so you don’t have to feel limited to just clothing. However, selling online has its own unique challenges, so here are some selling tips to help you attract buyers faster:

Take good photos: The number one piece of advice for successfully selling clothes online is to take good photos. Buyers should know exactly what they are buying, and they will feel more confident if the listing includes multiple, high-quality photos.

Provide details: Your item description should be comprehensive and include all the information someone might need when making a purchasing decision. This means including details on sizing, highlighting any mistakes or issues, shipping times and costs, and anything else buyers should know.

Calculate a reserve price: Each resale platform has different prices, so you need to calculate a fixed price that gives you a good margin considering the cost. Additionally, some platforms include shipping in the list price, while others let you set your own. So take some time to research the platform and the offers available.

Ship Fast: Once the buyer has paid for the item, the seller must ship it immediately. Check with your postal service to see if they offer services like free home pickup or discounts on shipping costs when sending items in bulk. The key is to ship items immediately to ensure the buyer leaves you a good rating.

Promote your items: If you’re looking to grow your business, consider a social media component. Creating an Instagram or Facebook page for your items can help promote them and attract more buyers to visit your page on resale platforms.

The best places to sell clothes online

If you want to create your own online consignment shop, there are a few platforms available to you. Many platforms allow you to create your own online store to sell items with a flat commission fee and shipping options. Some of the best places to sell clothes online are:

Facebook Marketplace

Facebook Marketplace is the best option if you want to sell clothes online and sell to people in your area. Facebook Marketplace allows you to sell various items at a low starting price. People can choose to have you mail the item to them after they buy it, or you can set up a face-to-face meeting with them.


Poshmark is similar to consignment stores in that people can sell mass-market brands, designer clothes, and even vintage clothing on the platform. Poshmark charges a 20% fee on items sold and adds an additional shipping fee to the final sale price when items are purchased. The platform includes a free post-purchase shipping label that sellers can attach to packages and ship items to buyers.


Mercari is a marketplace platform that works similar to other online consignment stores like Poshmark. Mercari allows sellers to sell clothing such as children’s clothing, women’s clothing, and men’s clothing, and the resale price includes shipping. You can also use Mercari to sell other items such as homeware and artwork.


eBay is the largest resale site in the world with lots of great tools for sellers. You can sell all kinds of items on eBay, including designer items, high-end classic men’s and women’s clothing, and more. The selling price is set by the sellers, as is the shipping price. And with eBay’s global shipping program, sellers can expand to an international audience and ship items worldwide.


Depop works similarly to Poshmark and Mercari, allowing sellers to list items for buyers to purchase, from clothing to home goods. Depop allows you to set your own shipping prices and has a nominal transaction fee for each purchase.

buffalo exchange

You can sell your items at a Buffalo Exchange location, but they also offer other handy items. Buffalo Exchange has a sell-by-mail program that sends out a prepaid mailer that can hold up to 40 items. Once Buffalo Exchange receives the items, it pays a flat fee in cash or in credit for the items. You don’t have to worry about selling the items to buyers or the shipping costs because Buffalo Exchange handles that part.


Tradesy works similar to Buffalo Exchange. You can request a free Tradesy shipping kit that will send you everything you need to ship your items. However, there is a greater demand for designer items like Louis Vuitton and other high-end brands, and Tradesy will pay you a flat fee for the items and handle the sales part on their site.

What’s the easiest way to sell clothes online?

The easiest way to sell clothes online is to use a platform like Poshmark or eBay if you want to set your own prices and be responsible for shipping. Tradesy and Buffalo Exchange are great options if you’d rather get a flat fee for the items and let them do the selling and shipping on their site.

What’s a good price to sell clothes?

The price set for the sale of clothing depends on the brand (e.g. high-end or mass market) and should take into account shipping costs, platform fees (if applicable) and any materials you may need to ship the item, e.g . B. Envelopes or boxes .

What is the best online website to sell clothes?

The best site to sell clothes online is eBay as it attracts a global audience which means you can sell to both national and international customers.

Is it worth selling clothes online?

Selling clothes online can be rewarding if you offer the items at competitive prices and offer different shipping options. Additionally, there is an increasing demand for handmade and vintage items, especially wedding dresses, which could provide a lucrative source of income if you can source these items.

Image: Envato Elements

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