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How to sell on Instagram


Are you looking for creative ways to sell your products and services? In that case, you should consider using the Instagram app. Instagram is a social media platform that allows users to share photos and videos with their followers.

In recent years, it has become a popular way to use Instagram Shopping to promote businesses and sell items. In this article, we discuss how to sell on Instagram. Let’s dive in!



Why should you start selling on Instagram?

There are many reasons to start selling on Instagram. Let’s take a look at five reasons why Instagram users should use the platform to sell products…

  • Instagram is a popular social media platform. With over 1 billion monthly active users, Instagram is one of the most popular social media platforms. This allows companies to reach a large audience with their products and services.
  • Instagram is visual. Instagram is a highly visual platform ideal for businesses that sell visually appealing products.
  • Instagram Shopping is easy to use. The Instagram shopping feature makes it easy for businesses to sell products directly on the platform. Simply tag products in your posts and stories, and followers can view product details and purchase items without leaving Instagram.
  • You can reach a global audience. Instagram is a global platform, which means businesses can reach buyers from all over the world.
  • Instagram offers insights. Instagram offers businesses valuable insights into their audience and how their posts are performing. This information can help companies adjust their strategies to better reach their target market.

How to sell on Instagram

Let’s take a look at how to start selling your products on Instagram. Once you’ve done that, you’ll see a shopping bag icon on your photos.

1. Create an Instagram account

If you don’t already have an Instagram account, you need to create one. To do this, download the app from the App Store or Google Play and create an account.

You’ll want to connect it to your Facebook page if you have one. Connecting to your Facebook business page makes it easier to share your content and reach a wider audience.

2. Choose a niche

When creating your account, you should choose a niche. This helps you focus your content and reach a specific audience.

For example, if you sell women’s clothing, fashion-forward women might be your niche.

3. Build a following

Once you’ve created your account, it’s time to start building a following. To do this, publish engaging content that appeals to your target audience.

Use hashtags, post regularly, and interact with other users to get started.

4. Upgrade to an Instagram business profile

If you plan to sell products on Instagram, you need to upgrade to an Instagram business account. To do this, go to your profile settings and select “Switch to company profile”.

From there you can add information about your business such as: For example, your company name, contact information, and website.

5. Set up Instagram shopping

If you want to sell products on Instagram, you need to set up an Instagram Shopping account. To do this, go to your settings and select “Shopping”. Then follow the instructions to connect your account to an Instagram Shop online store.

Once you’ve done that, you can tag products in your posts and stories.

6. Publish shoppable posts on your Instagram feed

Next, you want to publish shoppable Instagram posts to your Feed and Stories. Instagram stories allow you to tag products in your shoppable posts so people can easily click through and buy.

Simply enter “@” followed by the product name. When someone clicks on the product, they are taken to a page where they can learn more about it and buy it.

Top tips for selling on Instagram

Being able to sell on Instagram is a great opportunity for businesses, but it’s important to keep a few things in mind. Here are some top tips for selling on Instagram:

Instagram Ads

Using Instagram ads is a great way to promote your products and reach a wider audience. When creating an ad, make sure to include high-quality images and compelling copy. You should also target your ad to reach the right people.

User Generated Content

Another great way to promote your products is by using user-generated content. This is content created by your customers and posted on social media.

To encourage people to post about your products, you can offer discounts or run contests.

High quality images

When selling on Instagram, it’s important to use high-quality images. This will make your products stand out from the crowd and give potential customers a better idea of ​​what they are looking for.

Convincing specimen

In addition to using high-quality images, you should also use compelling copy. That means writing descriptions that are clear and concise. You should also use hashtags and calls-to-action to further engage potential customers.

Regular posts

Finally, you want to make sure you’re posting regularly. This will help keep your account active and ensure people see your content.

Can you sell directly on Instagram?

Yes, you can sell directly on Instagram. To do this, you need to set up an Instagram Shopping account and publish shoppable posts to your Feed and Stories. Once you do that, people can click on the products they are interested in and buy them directly from your Instagram page.

How much does it cost to sell on Instagram?

There is no cost to sell on Instagram. You need to upgrade to an Instagram Business account, which is also free. However, Instagram charges a 5% referral fee per shipment. If a shipment costs $8 or less, you’ll be charged a flat fee of just 40 cents.

Do you need a business license to sell on Instagram?

If you plan to sell products on Instagram, you need to purchase a business license. This depends on your location and the type of product you are selling. To obtain a business license you must contact your local government agency.

Image: Depositphotos


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